01D2C
Direct-to-consumer store
A direct sales experience for brands that want identity, product, and customer relationships in one place.
FARCOM / DIGITAL COMMERCE
Custom ecommerce design—
built to grow.
From the purchase experience to the systems behind every sale.
From finding a product and paying to fulfilment and delivery, every stage should be clear to customers and your team. FARCOM begins with your products, sales model, and existing systems.
ENGINEERED TO CONNECT
FARCOM experience, behind your path to growth.
15+years of experience
150+successful projects across industries
Design, engineering, and system integration—
shaped around your business model.
01 / FROM DISCOVERY TO DELIVERY
Designing the purchase experience—
from first look to delivery.
Four important decisions in one continuous experience. Scroll through the journey or try the demo store yourself.
ATELIER / INTERACTIVE DEMO
FARCOM demo store · No real order or payment will be made.
Objects for everyday life
01 / DISCOVER
The right choice begins with finding it.
Clear categories, useful search, and comparable information keep a growing catalog understandable.
- Search & filters
- Catalog architecture
- Optimized images
- DISCOVER
The right choice begins with finding it.
Clear categories, useful search, and comparable information keep a growing catalog understandable.
- DECIDE
Everything needed for a confident decision.
Specifications, price, availability, and quantity belong together. Product detail design answers the buyer’s real questions.
- CHECKOUT
From selection to order, without ambiguity.
An editable cart, transparent costs, and delivery choices. Payment follows the market, provider, and business rules.
- CONNECT
The purchase ends; operations continue.
Orders connect to inventory, fulfilment, delivery, and customer communication, with failure handling shaped around existing systems.
02 / YOUR BUSINESS, YOUR RULES
Different commerce models—
architecture shaped around your sales.
A consumer product, a B2B wholesale order, and a subscription do not follow the same logic. We begin with your sales model and operational needs.
02RETAIL
Multi-category retail
Flexible architecture for large catalogs, advanced filters, and broad product variation.
03MARKETPLACE
Marketplace
A multi-vendor experience with distinct product, order, settlement, and management workflows.
04B2B
B2B commerce
Contract pricing, access levels, bulk orders, and organizational approval workflows.
05SUBSCRIPTION
Subscriptions and recurring purchases
Plan, renewal, and access management, with recurring payment subject to the selected payment provider.
06DIGITAL
Services and digital products
Booking, access, licensing, or digital delivery with a purchase path shaped around the service.
COMMERCE / CONNECTED BY DESIGN03 / BEYOND THE STOREFRONT
Custom engineering
for real sales rules.
Discounts, inventory, delivery cost, and customer level need to work together. We clarify the rules and system responsibilities before development, then build the interface and commerce logic around them.
- 01
Understand the sales model
Catalog, customers, and operational constraints
- 02
Architecture and implementation
Maintainable interface, data, and integrations
- 03
Testing and launch readiness
Purchase journeys, failure handling, and security review
Current technology, selected around the project
React
Next.js
TypeScript
Node.js
PostgreSQL
Docker
WordPress
Python
04 / A COMPLETE COMMERCE FOUNDATION
Store capabilities—
for buyers and your team.
Capabilities are selected around business priorities. The scope of every feature, integration, and maintenance service is defined before implementation.
Catalog and pricing
From product attributes and variations to wholesale prices and customer groups, sales rules need a clear information model.
Products · Variations · PricingOrders and customer communication
Order status, return requests, and customer communication are designed as one manageable path.
Orders · Tracking · CRMSecurity and access levels
Access control, input validation, and sensitive journeys are reviewed during development and before launch.
Access · Data · ReviewDay-to-day store management
Product, content, and order management should be clear to your team, with roles aligned to responsibility.
Admin · Content · TeamSEO and mobile experience
Category structure, product pages, URLs, and performance are considered together with an easy mobile purchase journey.
Structure · Speed · SearchGrowth and integration
Connections to inventory, accounting, and delivery services are defined around available APIs and system constraints.
Inventory · Accounting · APIs05 / KEEP WHAT YOU HAVE BUILT
Redesign your store
with a data migration plan.
Products, customers, order history, and valuable URLs are reviewed before moving. The goal is to preserve assets and reduce the risk of changing systems.
Prepare your ecommerce requirements ↗- 01
Discovery and backup
Inventory data, pages, and current integrations
- 02
Mapping and trial migration
Map fields and validate the transferred information
- 03
Launch and monitoring
Redirects, test orders, and error review
06 / EXPLORE OUR WORK
Before deciding,
see the quality of execution.
Explore how Eron Home presents furniture and interiors and guides product selection. Other FARCOM projects also explain the business need and delivery scope, so you can review the example closest to your model.
A guide to choosing and designing an ecommerce website
Before choosing technology, clarify what you sell, how orders are prepared, and who keeps store information current. Those answers shape the design and the estimate.
Explore the ecommerce design guideShow less
From product catalog to order
Define comparable attributes, variations, price, and inventory for every product group. Clear photography, practical descriptions, delivery, and return terms support a confident decision. Wholesale sales may use quotations and approval instead of direct checkout.
Platform or custom development
WordPress and established commerce platforms may suit a conventional catalog and sales process. Plugin quality, licence cost, and maintainability matter. Complex pricing, permissions, or integrations may justify custom development; the stack should follow the requirement.
Clarify data and integrations first
If inventory lives in warehouse or accounting software, define the source of truth and synchronization timing. Duplicate orders, failed payments, and delivery-service outages also need recovery paths. Documentation and test environments improve integration estimates.
Useful content for customers and search
Categories should help people choose and product pages should explain real specifications, use, and constraints. URLs, page titles, internal links, images, and mobile behavior are reviewed together. Existing valuable URLs need a planned migration.
What belongs in the project proposal?
Page templates, product entry, payment and delivery connections, migration, training, and acceptance criteria need an explicit scope. Hosting, licences, and third-party services should be separated from design and development costs.
Read the ecommerce requirements guide and explore the Eron Home project.
07 / BEFORE YOUR NEXT STEP
Questions about
ecommerce website design.
F / CLARITYCLEAR THINKING.
CONFIDENT DECISIONS.
CONFIDENT DECISIONS.
Clarify the path before we begin.
Prepare your project brief ↗What should we prepare before starting an ecommerce project?
Identify the product type, a few example products, the primary audience, delivery methods, and current software. If you already have a store, share its address and the problems your team experiences in sales or order management.
What is delivered at the end of the project?
Outputs and acceptance criteria are agreed before implementation: pages and capabilities, management access, training, and required documentation. Test orders, payment status, delivery calculations, access control, and mobile display are reviewed.
Can products and orders be migrated from an existing store?
We first assess the current data structure and export options, then define the migration map, backups, and validation process. The scope and timing depend on the existing platform.
When is ecommerce SEO considered?
Search foundations begin with categories and product architecture, then URLs, metadata, internal links, and mobile performance. Sustainable visibility also requires useful content and ongoing improvement after launch.
Should we use an existing platform or custom development?
A proven platform may be the practical choice for conventional sales rules. Custom development becomes relevant when pricing, user roles, workflows, or integrations are more complex. We compare launch budget, maintenance cost, and actual requirements.
Can the store connect to inventory, accounting, or CRM?
Integration depends on the version and documentation of the existing software. We clarify the source of price and inventory, where orders are recorded, and what happens if a connection fails.
Can the store support B2B sales and different prices?
Yes. Customer levels, contract prices, bulk ordering, credit limits, and approval stages can be included where the business process requires them.
How are ecommerce time and cost estimated?
Catalog size, pricing and delivery rules, custom design, integrations, and migration volume shape the estimate. We define the essential first release, timeline, cost, exclusions, and third-party expenses in the proposal.
Does support continue after launch?
The support period and scope are agreed for each project. Defect resolution, updates, performance review, and new development are distinct services, with clear ownership and request handling.
LET’S BUILD YOUR COMMERCE
Your next sales journey
begins with understanding the business.
Whether you are planning a new store or changing an existing system,
share your products, audience, and priorities with us.